Case Study

From working within various sectors and disciplines, on both client-side and agency, we are able to completely understand our clients’ needs and implement their requirements with ease, control and utilising the most cost-effective method in doing so, whether our client is an agency or motor manufacturer, we obtain a clear vision so that the client, the agency and ourselves can all work towards a single goal.

Since forming the company, we have completed a number of different events predominantly for Renault UK, motorsport agencies and motorsport governing bodies. Here is just a taste of what we have done.

Goodwood Festival of Speed

2002 - This was the year for Renault to take the front seat of Europe's most successful historic motor racing event held annually within the grounds of Earl March Goodwood House. This 3-day event appeals to the widest possible family audience as well as to the dedicated enthusiast. Renault attained main sponsorship for this event. In achieving this it was their chance to offer the ultimate brand experience for their key customers via promotion of their core values. They did this by putting on extensive race displays using classic and historical vehicles from the world-renowned Renault collection emphasising the value of their great history that has guided Renault to where it is known today. They also had various car displays strategically placed throughout the venue to highlight Renaults stance for innovation, design and quality. Our involvement - We provided and managed a full technical support service relevant to the backbone of the event.

2006 – The former event was so successful and painless for Renault, they recognized the benefits of returning in 2006 to celebrate the centenary of their success in the inaugural GP held in France in 1906. To mark the celebration they presented cars from the same period who shared the stage with their current F1 show team, both operating from the central display area.

British Grand Prix

· Ensuring the best experience was achieved for guests by managing scheduled garage tours for VIP guests, liaising closely with all guests to answer any questions and queries adding value to the ultimate Formula One experience.

Developing a unique ticket distribution process, that verified guest details, but also widened their imagination to the Formula One experience on the morning of their memorable day.

Product Launches

· We offer a full technical support service relevant to the back bone of many product launches and nationwide ride and drives events involving various car manufacturers and in close collaboration with their agencies

What We Do
• Routes and directions that achieve the ultimate driving experience from each event vehicle
• Provide sweep teams for event routes
• Event venue search
• Organise and manage full vehicle logistics
• Provide staff to manage and coordinate the event vehicle appearance through valeting and refuelling
• Provide staff to liaise with guests the full product knowledge of specific vehicles and specs relevant to event

Nationwide Ride and Drive

We offer a full technical support service relevant to the back bone of many launches and nationwide ride and drives involving various car manufacturers and in close collaboration with their agencies

What We Do
· Routes and directions that achieve the ultimate driving experience from each event vehicle
· Provide sweep teams for event routes
· Event venue search
· Organise and manage full vehicle logistics
· Provide staff to manage and coordinate the event vehicle appearance through valetting and refuelling
· Provide staff to liaise with guests the full product knowledge of specific vehicles and specs relevant to event

Motorshows

Again, we have worked within the background for so many automotive manufacturers and their agencies on the many motorshows and road show events throughout each year.

What We Do
· Full 24 hour cover technical support throughout
· Development of technical modifications of vehicle electrics for stand vehicles
· Set up and de-rig of specifically modified vehicles used on stands
· Specialised technical assistance provided to liaise with press/ tv production teams and trade for specific motor sport days, trade and press day

Driving Experiences

We have worked as the technical backbone for many automotive manufacturers and their events as well as their agencies to ensure their offering of the ultimate and dynamic driving events are fully achieved.

What We Do
· Provide full technical support for the high performance vehicles used for each event

Customer Contact

Provide a direct link between car companies and their specialist customers through web communities and dedicated sites – this provides an informal method to recover profile information quickly and simply to lead further product development.